Known as the "invention," the bis-amino ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality - blondes were brighter, brunettes more radiant, and redheads more vibrant.
The future of Olaplex innovation
Today Olaplex is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called "bond-building."